The Most Cursed Industries Over Phone – Marchex Survey

We are just 5 days away from Christmas and the season of high sales is at its end stage but however the customers complain are increasing. Five says before Christmas can be called as complains season because this the time when most of the online shopped goods are delivered to the customer’s doorstep.

Marchex has released its new survey report where they have ranked the industry according to the number of cursing calls they receive from customers. The research uses 1.2 million phone calls made by customers to the businesses. These calls are then analyzed by using Marchex Call Analytics system which has effectively spotted the phone calls having coarse language. The survey is based on 20 industries and they are ranked from 1 to 20 according to the number of curse call received in last 2 years.

Satellite TV providers are on the top of list as the every 82th call to the businesses from the customer has the wrath words. Housing contractors and cable providers are on number 2 and 3 with 90th and 123rd respectively. Rest of the list is as under


How To Improve Customer Satisfaction In Order To Minimize Cursing Calls?

  • Clearly mention you exact price and avoid adding any hidden charges. This is angers the customer most as they have to pay more than they ask before and disturbs their budget.
  • Do not make customers to hold on phone for longer as it will trigger a frustrated customer to speak a colorful language.
  • Accept your fault and talk more about solution and less about the problem.

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